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Web conferencing has been growing in popularity among companies in recent times. It's not hard to see why. Talk to any corporate executive and they will tell you with a smile that "web conferencing helps my business." It's enough to make you curious as to just what they are smiling about. Is web conferencing really that great an advantage over having face-to-face meetings$%: Surely a group of people couldn't interact as well over an Internet connection compared to being all in the same room$%: To settle the matter once and for all, let's take a look at the various pros and cons of web conferencing.

We should start out by defining what web conferencing is. Basically, web conferencing refers to the conducting of a group conference where the participants are in separate locations but are connected to each other through the Internet. Various communication technologies may be employed in a web conference, including screen sharing, email, text chat, and Voice over Internet Protocol (VoIP). In less technical terms, web conferencing allows a group to view the same information at the same time, and allows them to discuss things with each other through text or voice protocols. With so many options available in a typical web conference, it is no longer necessary to physically meet distant clients or colleagues under regular circumstances.

Now, if the Internet were not available, and web conferencing thus impossible, you would have to finance a business trip, or several, to allow a conference to take place between business people based far away from each other. Clearly a business would be incurring some travel costs, which a web conference would do away with. So just how much can a web conference save you$%: Well, consider the cost of airline tickets, hotel rooms, and personal expenses--not to mention the hidden cost of having your employees unavailable to you during the duration of the trip. It all adds up to a huge expense and a loss of much valuable time. In comparison, a web conference comes off as more efficient and economical.


So as you can see, web conferencing has the advantages of providing versatile communication services and allowing you to save on costs. Incidentally, it will also save you from experiencing the stress and hassle of international air travel. In the age of the Internet, it is possible to bring people together via the web. Why not make use of the advantages that can give to business$%: All in all, I would say that web conferencing turns out to be very much an improvement over physical conferencing.

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